The Sustainable Jungle Podcast is a mission driven show, focusing on solutions for the world’s sustainability challenges. Host, Joy McConnochie talks with some of the most interesting and inspiring consumer brands who are innovating and leading their respective industries.
Episodes
Monday May 19, 2025
Monday May 19, 2025
We’re continuing our series of conversations with the founders and leaders behind the brands we’ve rated—this time with Aram Terry, the Co-founder of MasayaCo.
MasayaCo is a regenerative furniture brand rooted in reforestation, craftsmanship, and long-term impact. Top Rated through our Brand Rating System, MasayaCo is built on a vertically integrated model that largely controls its entire supply chain—from seedlings to finished furniture—ensuring both environmental and social responsibility.
In this episode, Aram shares his journey from his Peace Corps service in Nicaragua to founding MasayaCo, and how the company grew into a full ecosystem that now includes Masaya Homes and Masaya Teak, and what it really takes to build a values-led business.
We talk about:
✔ Reforestation, regenerative design, and vertical integration
✔ The realities of supply chain control and staying mission-aligned
✔ What helped MasayaCo become a Top Rated brand
✔ Why long-term thinking and transparency are so important
🎧 Members-only bonus: Aram reflects on the challenges of leading a mission-driven business, how he manages difficult trade-offs, and what he believes needs to shift in our culture of overconsumption. Stay tuned for details on how to access this exclusive content or register your interest here: https://forms.gle/cJEE2Q1vAxW6yYpdA
Important Links
- See MasayaCo's Rating: https://www.sustainablejungle.com/brand-ratings/masayaco/
- Visit MasayaCo (affiliate link): https://www.sustainablejungle.com/masayaco-brand-rating/
- Subscribe to our newsletter: https://www.sustainablejungle.com/newsletter
- Show notes: https://www.sustainablejungle.com/podcast/episode-75/
- Watch on YouTube: https://youtu.be/DQJ1jKhnlqg
- Find other rated brands: https://www.sustainablejungle.com/brand-directory/?rating%5B%5D=any
- SJ Instagram: https://www.instagram.com/sustainablejungle/
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