Building a Kinder Pet Industry: Jennifer Roberge on Sustainability at The Kind Pet & Boba & Vespa

We’re continuing our new chapter of the Sustainable Jungle Podcast—where we dive into the real stories behind the brands we’ve rated on their sustainability efforts.

In this episode, we’re joined by Jennifer Roberge, co-founder of The Kind Pet— the first online marketplace devoted exclusively to sustainable pet products—and co-owner of Boba & Vespa - a plastic-free, zero-waste pet toy brand made in the USA that was recently Top Rated by Sustainable Jungle. Jennifer shares how her passion for conscious consumerism and animal welfare led her to launch The Kind Pet. We explore her journey from founding the retail platform to acquiring Boba & Vespa.

We talk about:

• What makes a more sustainable pet brand
• Why circularity and end-of-life design matter
• How to build trust in an industry full of greenwashing
• The challenges—and rewards—of staying true to your mission

🎧 Members-only bonus: In our extended conversation, Jennifer opens up about the personal challenges of running a mission-driven business, tough trade-offs, and what it really takes to keep moving forward. Stay tuned for details on how to access this exclusive content or register your interest here: https://forms.gle/cJEE2Q1vAxW6yYpdA

Important Links

• See The Kind Pet Rating: https://www.sustainablejungle.com/brand-ratings/the-kind-pet/
• Visit The Kind Pet: https://www.sustainablejungle.com/the-kind-pet-brand-rating-review/
• Subscribe to our newsletter: https://www.sustainablejungle.com/newsletter
• Show notes: https://www.sustainablejungle.com/podcast/episode-74/
• Watch on YouTube: https://youtu.be/hwFIi3V_Jtg

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